M. Perlman, PhD: a speechwriter with unique skills and uncommon talent.
During his 22 years of speechwriting experience,
Alan has used his extraordinary knowledge of language and communication
(he's probably the only professional freelance speechwriter with a PhD
in linguistics) to develop original techniques for research, writing,
and editing. He's put his expertise to work for the CEOs and top executives
of Burroughs Corporation (now Unisys), General Motors, National University,
TRW, The Pampered Chef, and, most recently, Kraft Foods...and for numerous
other executive speakers as well.
Alan has a thorough understanding of how executive
communications support business objectives, as well as extensive experience
in developing strategic communications and counseling management on
the content and impact of communication.
In the words of speechwriting author and teacher Dr. Jerry Tarver,
"Alan Perlman brings talent, technical skills and experience to
the speechwriting task, but he stands out among the nation's small group
of stellar writers because of his profound understanding of the principles
undergirding effective language and communication management. He is
at the forefront of the truly intellectual practitioners of the art
A few words
from Alan's clients...
"I am always amazed at your grasp of issues and how well you
transform them into words which, hopefully, are thought of by my audience
as ones of tremendous wisdom. You are truly a Maestro." (CEO,
Fortune 50 company)
"Thanks again for your help on the panel remarks. The panel went
great...and your words, as always were terrific." (Group VP,
Fortune 50 company)
was right on target! It did an excellent job of conveying theand importance
of our industry developing a focus on growth." (CEO, major industry
for the great speech. I was on the stage with competitors...and we
blew them away!" (Group VP, Fortune 50 company)
a terrific help to me in preparing a speech I gave last week. He helped
me think about how to structure the flow of the speech as well as
the content to include. He was also extremely helpful in researching
appropriate quotes and stories to demonstrate the points I was making.
Alan added a lot of value toward making the speech a success."
(Finance VP, Fortune 50 company)
"I want to
thank you for the terrific work on the kickoff. I really appreciate
the way you worked with the team and me. I was very happy and proud
to deliver the speech and received many nice comments. (Marketing
VP, Fortune 50 company)
a great job in writing this speech. Your efforts earned some very
positive recognition for the company." (Senior VP, Fortune
for the terrific job you did on the comments for the award presentations.
They clearly had an impact on the recipients and contributed greatly
to what was a very special event. You came through with your usual
excellence, and it is appreciated." (Senior VP, Fortune 50
When these leaders
had something to say, Alan Perlman was the speechwriter who helped them
say it. And he can put his strengths and skills to work for you.
Whether it's a state-of-the-business presentation, a shareholder speech,
a commencement address, a retirement tribute, a professional lecture,
a motivational conference keynote or inspiring wrap-up, a corporate
videoscript, or an award presentation or acceptance...Alan has done
them all, and more.
Alan uses his original techniques to analyze, capture, and replicate
the style of any speaker or organization.
While no one can be an expert on everything, Alan is an expert at
gathering, synthesizing, and simplifying information; he'll suggest
ideas and approaches; he'll even construct a coherent, persuasive
document with little or no prior input.
If necessary, Alan will collect contributions from many sources
(written, Internet, interview, etc.) and reconcile conflicts where
necessary, so that the final product is an integrated, seamless whole.
Alan pays close attention to the rhetorical nuances of each communicative
situation...and gives you his best professional judgment on the appropriateness
of specific words, phrases, and modes of expression and argumentation.
- ISSUES AWARENESS:
stays on top of emerging business, political, economic, social and
demographic trends and, where appropriate, will integrate them into
The information you share with Alan will be held in the strictest
Alan is a versatile
freelance speechwriter who provides expert help with every phase of
a successful speech:
- Audience research.
- Idea/theme development.
of key themes and messages.
- Maximizing speech
impact, via the appropriate openings, closings, and arrangement of
content; effective argumentation; and the relevant use of quote/citations,
humor, and anecdotal material.
- Editing of rough
draft provided by speaker.
- Revision and
fine-tuning of speech draft per review by speaker, legal counsel,
content/policy expert, etc.
of speech draft via direct interview with speaker.
via interview with other individuals.
- Creation of
speech outline from topic via interview or research.
- Original creation
of speech outline from topic.
of speech via research (print or electronic).
- Creation of
original subject matter.
aids and support. For the actual delivery of the speech, Alan can
provide notes or outline in the speaker's preferred format; or a full
or abbreviated (i.e., part outline and/or ad lib) script in the speaker's
format and natural speaking style. He will also work with your in-house
(or his outside) creative talent to develop whatever audio-visual
support the speech requires.
In addition to
freelance speechwriting, Alan offers other, speech-related services:
- Alan will help
speakers identify the appropriate forums, consistent with their (or
their organization's) goals and messages.
- Oral delivery
skills improvement: numerous executives have become better speakers
through Alan's one-on-one training, practice/rehearsal (on-site or
video), or (where feasible) feedback from the speech event.
Alan is not only
an experienced freelance speechwriter - he is also a distinguished contributor
to the speechwriting profession. He
has developed a considerable body of original knowledge and methodology.
- Alan has presented
36 different professional seminars, workshops, lectures, and classes
on various aspects of writing, speechwriting, business communications,
editing, research techniques, and public speaking Click
here to jump to professional seminars, workshops, lectures, and classes
developed and presented by Alan Perlman.
- Alan has published
more than two dozen articles on various aspects of writing, speechwriting,
business communications, editing, research techniques, and public
speaking. Click here to jump to Alan's published
articles and books.
- Alan has published
Choices: New Options for Effective Communication, Charles
C Thomas, 1989.
Gives Me Great Pleasure..." -- A Guide to Writing Ceremonial
Ragan Communications, 1992.
Great Speeches: Professional Techniques You Can Use, Allyn
& Bacon, 1997 (Click here for more
It all comes
and memorable - the two words that sum up the goal of every speech.
You want the speech to make a strong impression when it's given. And
you want people to remember what you said. That's not easy, but it is
achievable - with expert help from Alan M. Perlman, PhD. What he has
done for dozens of speakers over the past 22 years...he can do for you.