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(partial list; hard copy available on request) Speech Reprints "Humanities and Business: The Twain Shall Meet - But How?", Vital Speeches, Vol. #20, Aug. 1984 (speaker: Roger B. Smith, CEO, General Motors Corp.). "Black Hats, Economists, and the Societal Risk Assessment," Vital Speeches, Vol. LII, #4, Dec. 1, 1985 (speaker: Marina v.N. Whitman, VP and Group Executive, General Motors Corp.). "Catalysts of Genius, Dealers in Hope...and Other Roles of Contemporary Leadership, Vital Speeches, Sept. 26, 1986 (speaker: Lloyd E. Reuss, Executive VP, General Motors Corp.) "The Marketing and Product Planning Outlook," Executive Speeches, Vol. 1, #3, Oct. 1986 (speaker: Robert T. O'Connell, VP, Marketing and Product Planning, General Motors Corp.). "Campus and Corporation: A Common Agenda for Competitiveness," Executive Speeches, Vol. 1, #7, Feb. 1987 (speaker: Roger B. Smith). "The Auto and the Environment: The Keys to Co-existence," Economic Club of Detroit, Jan. 6, 1989 (speaker: Roger B. Smith). "Smart Cars and Smart Policies - We Need Both," Vital Speeches, Vol. LV, #17, June 15, 1989 (speaker: Roger B. Smith). "Competitiveness in the 90s: Adjusting the Sails," Executive Speeches, Vol. 4, #3, Oct. 1989 (speaker: Roger B. Smith) "The Work World in the 21st Century," Executive Speeches. Vol. 4, #5, Dec. 1989 (speaker: Roger B. Smith). "Framework for Greatness," ESD Technology, Sept. 1990 (speaker: Lloyd E. Reuss, President, General Motors Corp.). "Progress Through Innovation: You Can't Have One Without the Other," Vital Speeches, Vol. LVII, #18, July 1, 1992 (speaker: Robert G. McVicker, Senior VP, Technology, Kraft General Foods). Also in The Business Speaker's Almanac, ed. Jack Griffin and Alice Marks (New York: Prentice-Hall), 1994. "Greener and Better: Packaging Challenges for the 90s," Expansion Management, Mar.-Apr. 1993 (speaker: Richard P. Mayer, Chairman and CEO, Kraft General Foods). "Leveraging Economic Power to Gain Success," The Black Voice News, Oct. 31, 1995 (speaker: Robert A. Eckert, Group VP, Kraft Foods). Also in Executive Speeches, Vol. 11, #3, Dec. 1996/Jan. 1997. "Profitable Growth = Understanding Customers + Adding Value + Managing Change," Turkey Today and Tomorrow (Magazine of National Turkey Federation), Apr. 1997 (speaker: Robert A. Eckert). "Career Strategies for the 21st Century," Equal Opportunity, Winter 1998 (speaker: Valentin Fernandez, VP, Strategy and Systems, Kraft Foods). Book Chapters "Change at General Motors," in Strategies...Successes...Senior Executives Speak Out, ed. J. Fred McLimore and Laurie Linwood (New York: Harper & Row), 1988 (byline: Alexander Cunningham, Executive VP, General Motors Corp.). "A CEO's Perspective on His Public Relations Staff," in Public Relations in Perspective (byline: Roger B. Smith). Foreword to Corporate PhD: Making the Grade in Business, by Carol Groneman and Robert N. Lear (New York: Facts on File Publications), 1985 (byline: Roger B. Smith, CEO, General Motors Corp). "The Liberal Arts and the Art of Management," in Educating Managers: Executive Effectiveness Through Liberal Learning (San Francisco: Jossey-Bass), 1986 (byline: Roger B. Smith). Articles "Poised at the Threshold of an Exciting New Era of Integrated Imaging Systems," Communications News, Sept. 1982 (byline: Richard Lindenmuth, VP/GM, Burroughs Imaging Systems). "SWIFT II Promises Expanded Capabilities, New Services," Solutions (Burroughs user magazine), Oct. 1982. "Integrated Imaging and the 'Missing Link'", Telecommunications, Sept. 1983 (byline: R.L. Emerald, S.A. Hall, and R.J. Mangini, Burroughs Imaging Systems). "Jesse James at the Terminal," Harvard Business Review, July-Aug. 1985 (byline: William Atkins, National Director, Advanced Technology, Touche-Ross). "Why Business Needs the Liberal Arts," Business Week's Guide to Careers, March 1986 (byline: Roger B. Smith). "Competition and the Spirit of Enterprise," The Darden Report, Winter 1986 (byline: Roger B. Smith). "Hot Dogs, Apple Pie, and Taking Risks - It's the American Way," Ann Arbor Scene Magazine, June 1988 (Byline: Roger B. Smith). "Security Means Risk-Taking," VFW Magazine, Dec. 1988 (byline: Roger B. Smith). "The Problem of Growth," The Detroiter, Vo. 11, #2, Feb. 1989 (Byline: Donald Reimer and Herbert Blumberg). "Beat the Clock," Action Line (magazine of the Automotive Industry Action Group), July 1990 (byline: Lloyd E. Reuss, Executive VP and President-elect, General Motors Corp.). "Managing Paradoxes and Satisfying Customers," Action Line, Oct. 1990 (byline: Lloyd E. Reuss, President, General Motors Corp.). "Partnership is Essential to Survival in Green Law Jungle," Food Engineering, Jan. 1993 (byline: Richard P. Mayer, Chairman and CEO, Kraft General Foods). "Healthful Eating: The Food Industry's Role," Nutrition Today, Jan./Feb. 1994 (byline: Robert G. McVicker, Senior VP, Technology, Kraft General Foods). "ECR: A Blueprint for Success," Visions and Values: A Leadership Anthology, ed. Gene Hoffman, Progressive Grocer Executive Report, Jan. 1995 (byline: Richard Mayer, CEO, Kraft General Foods). "Patchwork Regulations Hurt Business," editorial, Philip Morris Globe, Feb. 1995. "The Globalization of a Food Processor," Food and Drug Law Journal, Vol. 51, #4, 1996 (byline: John Ruff, Senior VP, Technology, Kraft Foods). "Profitable Growth = Understanding Customers + Adding Value + Managing Change," Turkey World, May-June 1997 (speaker: Robert A. Eckert, President and CEO, Kraft Foods). "Carpe Diem - Take Advantage of Time," Journal of Advertising Research, Jan./Feb. 1997 (byline: Paula A. Sneed, Senior VP, Marketing Services, Kraft Foods). "Connecting with the New Consumer," The Advertiser, Nov./Dec. 1998 (byline: Robert A. Eckert, President and CEO, Kraft Foods). "The Internet as a Brand-Building Opportunity," Digitrends Quarterly Review, Summer 1999 (byline, Kathleen Olvany-Riordan, Director, Media Planning/New Technologies, Kraft Foods). "Media Outlook From an Advertiser's POV: Defining Your Role in the Revolution," The Advertiser, Feb./Mar. 2000 (byline: Kathleen Olvany-Riordan). "A Guide to
Using – not Abusing – Business Buzzwords," Journal
of Employee Communication Management, Nov.-Dec. 2001. Annual Reports Burroughs Corp., 1981, 1982, 1983. Booklets, Brochures A Career with Burroughs - More Than a Job Under Lock and Key: An Introduction to Computer Security (Touche-Ross). Today's Jesse James: Terminals Instead of Guns (Touche-Ross). Book Summaries For The FastTrack:
For Audio-Tech Business Summaries:
For Discover Card Services:
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